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Kasia Lajlo (BDes 2020) is a communication designer with a passion for sustainability, critical design and creative expression.

Reflecting on her decision to apply to Emily Carr to pursue a Fine Arts degree, she credits her mother in part, who also studied here. Kasia adds that her mom is a huge inspiration to her and she became interested in the university’s curriculum based on her mom’s experience.  Like many alumni before her, when it came time to select her major in First Year, she chose a different path and directed her focus on Communication Design, while still experimenting with painting and drawing on her own time.

 The majority of her work now involves the integration of illustration with design, and as an interdisciplinary designer, she enjoys experimenting with photo documentation, layering, colours, patterning and typography. Logo design, brand identity, and publication design are her areas of focus, however, she is always eager to learn new methods + practices. Ultimately, her goal is to communicate stories and create meaningful work that will last.

Image courtesy of the artist.

“I believe creatives have an extremely important role in changing people’s perspectives, challenging societal norms and promoting creative expression,” shared Kasia. “Whether it’s to inspire, to provoke thought or speak up on global issues, creatives send a message with each and everything they create, it’s important for us to realize that what we create has the potential to affect someone to think differently about the world we live in.”

Her graduating thesis SWAP: Shop With A Purpose illuminates the clothing swap system as a vehicle that narrates stories about second-hand items, that ultimately opens up a space for consumers to think critically about their relationships with clothing. The final deliverables include a print publication that features 11 individual stories about swapped items, a clothing tag design, and an online platform.

Image courtesy of the artist.

Staying motivated as an artist/designer has its challenges and Kasia manages this by setting deadlines for herself. “I tend to work well under pressure, so as long as I have something to work towards I’m always eager to keep working on a project,” said Kasia. “I come from a very artsy family, so constantly being around art and thinking creatively inspires me to keep up with my practice as well.”

Of her many memories of Emily Carr, Kasia notes that she was grateful to have had the opportunity to complete her Foundation year at the former Granville Island campus. The transition from one campus to the next and adjusting accordingly is something that she’ll never forget. Spending hours upon hours in the studio and letting her mind wander creatively has been part of her university experience that she’ll cherish forever.

Follow Kasia on Instagram and learn more about her work here

Image courtesy of the artist.
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